
An event for a community of creative professionals required a bespoke design direction that could be flowed through campaign materials and presentations.
Through a few rounds of creative ideation, SAM-LAB invented the event design system. Once finalized, we provided a robust set of brand guidelines that could be used by their in-house team and our own team for further production. We used these guidelines to produce a deck template and slide designs.
I want to thank you for all the work on this deck. It’s fantastic and exactly what we were looking for to tell a different story in a slightly new way. And we’re already getting some rave reviews with a few internal eyes who have seen it this week.
VP, Attention
Analytics software company