An event for a community of creative professionals required a bespoke design direction that could be flowed through campaign materials and presentations.
Through a few rounds of creative ideation, SAM-LAB invented the event design system. Once finalized, we provided a robust set of brand guidelines that could be used by their in-house team and our own team for further production. We used these guidelines to produce a deck template and slide designs.
Thank you for the fantastic support in getting us through this year’s event. I know it's been a huge push and I’m incredibly appreciative.
Chief Data Officer
Multinational mass media and entertainment conglomerate