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About us, our clients, and our experience

The Strategy and Methods Laboratory (or SAM-Lab) provides writing, illustration and thought leadership development services to large management consulting companies. Our clients are partners, consultants, and marketers within global consulting and technology services firms who believe that high quality whitepapers and smart presentations will advance their business and the caliber of their offering. Most materials are developed at an executive level, both voiced from and targeted to top levels of management dealing with enterprise-level business imperatives.

SAM-Lab was formally founding in the spring of 2003 in Boston when proprietor and graphics ace Jeff Till ventured on his own to serve a distinct client base composed entirely of former co-workers and managers that he worked with during the previous 10 years of his career as a CRM field consultant and marketer for some of the top management consulting companies.

While still located near Boston, SAM-Lab serves clients globally and has branched out beyond marketing and CRM to work in nearly every functional practice and industry vertical that big consulting serves. We have completed over 300 engagements in those four years, ranging from small emergency client deliverables to globally-launched studies made available in ten languages and a 160 countries. SAM-Lab also serves as "consultants to the consulting industry", meaning that we are frequently tasked with figuring out the best way to sell, market, and improve consulting services themselves for our clients (in truth, ALL of our activities are ultimately intended to sell more consulting services). Our client base has also shifted from solely field consultants and partners to the marketing departments that support them.


Our clients

Our current and recent clients are some of the biggest and brightest names in the industry. We choose not to disclose their names here due to our private and sensitive role as ghostwriters and shapers of intellectual property. These clients include:

  • Five different divisions of one of the largest global management consulting and technology services companies in the world

  • One of the largest global ERP vendors in the world

  • The consulting division of one of the largest global biotechnology companies

  • One of the former "Big 4" consulting spin-offs

  • One of the largest global Sixth Avenue branding firms

  • A medium-sized, North East technology consulting firm

  • A medium-sized North East marketing research firm

  • A small New England marketing agency



Our team

Jeff Till: Proprietor, Writer and Illustrator
Jeff consults, writes, draws, and facilitates the content development process for SAM-Lab's clients. Jeff has 14 years experience in creating intellectual property, designing business communications, and developing professional services marketing strategy. His experience as a management consultant, an agency consultant, and his customized approaches to content development make him uniquely suited for SAM-Lab's key charge.

Prior to starting SAM-Lab, Jeff was Vice President of Strategic Marketing at HNW Inc., a marketing and consulting firm focused on CRM in the high-net-worth marketplace. Prior to HNW, Jeff was one of the pioneering consultants within PricewaterhouseCooper’s CRM strategy practice. Jeff began his document/IP career at A.T. Kearney Management Consulting Services and EDS. He is also the inventor and CEO of ReferralSoft.com, an e-marketing suite for mortgage advisors. Jeff holds a BS in Fine Arts and is a hobbyist artist, musician, writer, and web developer. His wife, Jennifer, and his children Huck and Adie, live North of Boston.

Amanda Garfield, Visual Information Specialist
As a Visual Information Specialist, Amanda interprets business concepts and stories into engaging business illustrations and presentations. She is dually skilled in creatively developing visual concepts, as well as being an expert in visually-oriented software applications.

Amanda has a BFA in Industrial Design from the Rhode Island School of Design (RISD). While there she was a marketing intern at Siemasko + Verbridge, Inc. Amanda enjoys biking and lives near Boston.



Want to learn how we work? contact us and we will share some of our work after we've vetted your applicability as a client, feel assured you present no conflict of interest with our existing clients, and we both sign a confidentiality agreement. (Sounds painful, but our client relationships mean everything to us and we are careful to protect them).

Contact: E-mail me directly jtill @ sam-lab . com (remove spaces) or call at (857) 919-2734


      © 2008 SAM-Lab